10 MS Exchange Practices Most Companies Should Shun

Deploying, managing and maintaining the high availability of the Microsoft (Nasdaq: MSFT) Exchange 2010 email platform in enterprise environments is no small feat. Given the increased complexity of this new Microsoft platform, there are numerous key decisions to be made as the precursor to keeping Exchange running smoothly.

Here are the top 10 worst practices that you should avoid if you want to maintain the performance and uptime of your Exchange email system.

1: Run Without Backups

Running without backups is a hot topic these days, and it's an approach that is gaining popularity in some IT circles. The logic behind this practice is that data sets are getting so large that they cannot possibly be backed up. Instead, proponents argue that data should be replicated in real time to other servers or locations using replication technology.

While running without backups can be a smart choice in some isolated cases, it is generally not a good practice. Specifically, if an organization requires the ability to restore data to a point in time, then using replication instead of backups is not a good option.

2. Deploy 50 GB Mailboxes

With Google (Nasdaq: GOOG) and Microsoft increasing the size of their business class cloud offerings, some customers are asking for 50 GB mailboxes to "future proof" their Exchange deployments. The problem with this approach is that large data sets often must be stored in multiple places. For example, a 50 GB mailbox will have to be stored in the primary mailbox, the backup location and on the user's hard drive (which is most likely backed up as well).

As a result, a 50 GB mailbox actually consumes 150 GB of storage. Also, when mobile users need to upgrade their laptops and re-sync their email over remote connections from their homes or a hotels, the process could take days. A better alternative is to use a single 5 GB mailbox and some sort of attachment handling software to keep mailbox sizes lean.

3. Deploy JBOD Storage Without RAID

Exchange 2010 now provides more robust replication capabilities using database availability groups (DAG's), which can support up to 16 databases that are replicated across the same number of nodes. In some cases, it can make sense to forgo using RAID (Redundant Array of Inexpensive Disks).

However, contrary to what Microsoft would like us to believe, this does not make sense for everyone. Hard drives still fail, and running in a JBOD configuration with Exchange requires maintaining two copies of the primary database. The logic here is that even if a drive fails it can be replaced without losing any data because two copies of the database still exist.

Yet, as most IT administrators know, "when it rains it pours". Playing these odds is a dangerous game. So adding some simple redundancy like RAID 5 and a hot spare will eliminate long nights or weekends spent rebuilding or restoring Exchange.

4. Use Third-Party High-Availability Solutions

Virtualization is the latest third-party approach being touted for achieving "High Availability." Instead of using Exchange 2010's built-in high-availability capabilities, this model is based on using underlying virtualization technology to attain high-availability features.

This is akin to buying a brand-new car, taking it home and then replacing the factory engine with a home-built one. Most enterprise products, especially database-centric products like Exchange, that provide built-in high-availability features should be used as intended to achieve expected results.

5. Put Your Email in the Cloud

There are several important ramifications that should be considered before moving email service to the public cloud.

Networking -- will the existing network support the additional cloud services load? Public cloud email is likely to reduce performance significantly on 100 MB or 1 GB LANs versus the standard WAN-based performance.

Features -- will public cloud email support all the requirements of your organization? On-premise versions of Exchange provide IT organizations with granular control over features and how they are implemented. Cloud email services can limit IT's control over the end-user experience and potentially business productivity.

6. Stretch Your Data Centers for Disaster Recovery

Most organizations don't need true disaster recovery capabilities for email. For example, a bank will require disaster recovery for email, but a widget manufacturer, on the other hand, can likely handle a 24-hour outage.

Therefore, creating a complete replica (or "stretched" data center as some people refer to it), is rarely necessary. For many organizations, a well-written disaster recovery plan supported with offsite storage of backed up data is a sufficient and much lower-cost option that is less prone to error during the recovery process.

7. Build Exchange for Five Nines of Availability

As in number six above, investments in email availability technology should map to business requirements.

Here are the numbers: 99.95 percent availability equals 4.38 hours of service interruption per year, while 99.999 percent translates to 5.26 minutes of downtime per year.

However, getting from 99.95 to 99.999 is extremely expensive -- each nine represents an exponential increase in hardware and staffing costs. In fact, the difference between four nines and five nines is largely operational. Unless an organization is financial services, healthcare or some other real-time business, the costs of achieving five nines are difficult, if not impossible, to justify.

8. Third-Party Archiving for Large Mailboxes

With the release of Exchange 2010 and support for large mailboxes, there is no longer a need to use third-party archiving products to maintain a large mailbox (5-10 GB). Data can be stored in Exchange and accessed with Outlook 2007 (some configuration adjustments required) and Outlook 2010 without issue.

Prior to Exchange 2010, most organizations that wanted to implement unlimited mailbox sizes were forced to use some sort of "stubbing" technology -- a clumsy feature that forces end users to connect to external systems to read their email.

9. Use Fibre Channel

There's a common misconception that Fibre Channel storage is required for IO (input/output)-intensive applications like Exchange email. While this may have been the case in the past, it is quickly becoming the exception instead of the rule.

Major advancements in iSCSI over the past two years have made this technology a very viable transport mechanism for all but the most IO-intensive applications such as enterprise ERP/CRM database applications. Using iSCSI in conjunction with 10 GB Ethernet delivers a high-performance storage network that would cost many times more using complex Fibre Channel technology.

10. Deploy Non-Supported Solutions

Microsoft releases very specific Exchange support policies that, if followed, will deliver expected results. When designing Exchange or other IT systems, paying close attention to support policies and not cutting corners will save money and headaches later down the road.
In IT, like in life, just because we can do something doesn't mean it will be in our best interests. When evaluating these 10 Exchange practices against the technology and business requirements of a typical organization, most of the time they should be avoided.


VMware: Get Ready for the New Infrastructure

The number of businesses moving toward virtualization is growing constantly, and together they will lead to an important change in the face of IT, according to to VMware (NYSE: VMW) President and CEO Paul Maritz.

Speaking at his company's VMworld expo on Tuesday, Maritz told his audience that the focus will change from hardware efficiency to operational efficiency, that a new infrastructure will evolve, and that IT must figure out how this infrastructure will be consumed and paid for, among other things.

That will lead to new applications and new technologies for delivering these apps, Maritz said.

The Not-So-Real Real World

Enterprises are increasingly moving toward virtualization, Maritz said, and that heralds big changes.

"In 2009, IDC reported the number of server applications deployed on virtualized infrastructure exceeded the number of server applications deployed on physical servers," Maritz told his audience. "The growth rate of virtual machines is 28 percent annually. This technology has touched the entire industry; it spans the globe."

One of the implications of the move toward virtualization is that mediating access to and coordinating hardware is being taken over by a new layer of software VMware calls "extended virtualization."

This layer will increasingly mediate access to other resources in the datacenter, such as storage and networking, Maritz said. It can be considered the new infrastructure, and it will be the new focus of innovation for the entire industry.

That innovation will focus on automation and management.

"We need to make it cheaper to operate this new infrastructure," Maritz pointed out.

Let's Get Logical

IT's approach to security will also undergo changes.

"We need to make sure security goes beyond the traditional physical infrastructure and meets our needs going forward," Maritz explained.

Traditionally, security was done by implementing checks at physical boundaries, but virtualization is now blurring these boundaries so we need checks at logical boundaries, Maritz pointed out.

For example, VMware is working on a user-centric approach in which users can download their virtual desktop onto any device at any time anywhere regardless of the form factor. It is working on a project code-named "Project Horizon" that is building the next generation of end-user computing.

All enterprise apps will have a single sign-on that will be good from any device, and VMware on Tuesday announced that it had purchased TriCipher, whose technology will enable single sign-on. TriCipher provides a unified authentication infrastructure that's available on demand as the myOneLogin service or on premise as the TriCipher Armored Credential System.

The New Infrastructure's Economics

Automation, management and enhanced security will feed into the private cloud, which Maritz described as "shorthand for the collective effect of these three streams of innovation."

The private cloud will also need new constructs, one of which will be the virtual datacenter, Maritz said. This is "a collection of applications or services that shares some common set of policies," he explained.

This virtual datacenter will "unlock new ways to purchase and utilize infrastructure," thereby unleashing yet another stream of innovation focusing on how this infrastructure will be purchased, he pointed out.

"On whose books will the purchases be recorded?" Maritz asked. "Can you purchase infrastructure in a just-in-time fashion?"

This infrastructure will be standards-driven, which means enterprises will be able to move data freely between private and public clouds. That will let enterprises leverage their existing applications, Maritz said.

Taking Things to the Next Step

However, leveraging existing apps may not deliver the value business is looking for, Maritz remarked.

"Businesses are realizing they're stuck with 20- or 30-year-old batch delivery code," Maritz said. "That's not going to meet new demands, which are going to require a new infrastructure and applications."

A new set of technologies that will be useful for delivering new applications will emerge, and apps will be built differently, to be more real-time, among other things, Maritz predicted.

"We believe industry is beginning to respond to that around new open development frameworks and tools such as Spring and Ruby on Rails," Maritz said. "So we believe it's time to think about how the new open frameworks will be put on top of new infrastructure. This is the next focus of innovation."

Two other key trends are happening in the cloud computing space, Maritz said. One is the emergence of other clouds, from providers such as Google (Nasdaq: GOOG) and Amazon (Nasdaq: AMZN). The other is the spread of software as a service (SaaS) apps into business.

IT has to prepare for the latter, Maritz warned.

"Ultimately, IT is going to be left holding the bag," Maritz warned. "It's going to have to make sense out of a world where it has existing applications, new applications it's writing and SaaS applications that are coming in for generic business needs, whether IT likes it or not."


Tools For Your Joint Venture

Joint ventures are an effective way to promote your business and build your customer base with little cost at the front of the endeavor. The savvy use of particular online advertising tools will provide even greater value for your advertising dollar.

There are many options in online marketing today, making the road somewhat challenging to navigate for business owners new to the idea of Internet advertising. We have five tools you should learn to use wisely to make the most of your joint venture.

Search Engines
Search engines are important if you want potential customers to find your website when they are searching for an item online. Search engines are completely free to use, and they provide a goldmine if you manage to achieve a high search engine ranking for your business. Getting that ranking involves a combination of submitting to all the primary search engines, as well as providing quality content that will push you up the SEO hierarchy.

Email Signature Files
This underused method of online advertising is extremely easy and effective. Whenever you send your email out to anyone, make sure your signature includes a four-line description of your business. The best responses will also provide contact information for your website and incentive for guests to visit. Incentives might include sign-up to your newsletter or a free report offer to generate audience interest in your business.

Autoresponders
Autoresponders are an absolute must if you want to ensure follow-up with every customer and potential customer who visits your website. You may be effective in responding to a customer's initial requests, but autoresponders take the process a step further by making subsequent contact with the customer after the initial contact. This is the perfect way to reach customers who were too busy or cash-strapped to make a purchase at their first visit, or who might have lost your contact information or forgotten about your business.

Social Networks
While many business owners use Facebook to keep in touch with friends and family, they often neglect these social networks when it comes to effectively promoting their businesses. However, Facebook, LinkedIn and other social networks are a cost-effective way to expand your company's exposure. When you use social networks in your joint ventures, you exponentially increase your exposure by utilizing the websites of your JV partners to promote your own company as well.

Blogs
Everyone has a list of favorite blogs they read regularly, and yours should be on the list if you are serious about promoting your company online. Blogs establish the creators as experts in their fields, and customers are much more likely to buy from a business that is an expert in the industry. Blogs should be updated two or three times a week to ensure a customer continues to tune in for the latest information.

Internet tools offer a wealth of advertising possibilities with few up-front costs with which to grapple. When you effectively combine resources with JV partners to reach a broader audience, you ability to expand your customer base, and your profits are nearly limitless.


Starting a Photography Business

If you are thinking of starting a home business for photography, here are a few things to start out strong:
  1. Start a blog with your current work. Post often--two or three times a week. Instead of keeping a website address with WordPress or blogspot in it, buy a domain name for $10 a year so that you can look like an "official" website.
  2. Link your blog to a Facebook fan page. Keep this page updated as well. Use networked blogs to post on your fan page whenever you post on your blog. This will allow traffic to your blog that you might not otherwise get.
  3. Have a custom logo created for your business. There are many graphic designers who offer pre-made one of a kind logos to people who don't want to spend a ton of money on a custom one. There is a huge selection on Etsy--most are around $30.
  4. Stay consistent. Use your logo on your blog. Use it on your Facebook page. Use it as your watermark. You want to develop a specific branding mark.
  5. Vistaprint is a good website to get "starting up" items. They have cheap business cards and other materials--return address labels, notecards, etc. For each product, you can upload your own design so that you aren't stuck with their premade templates. You have to pay a few dollars extra to upload your own design, but it's a one time fee per product. Remember to use your logo on everything!
  6. To build your portfolio, offer to shoot families (or babies, maternity, seniors, weddings... whatever your interest lies in) for very cheap, and offer digital files. For my first three weddings, I did it completely for free. I just asked if I could shoot behind the hired photographer for the day and offered the disc of digital files to the bride and groom.
  7. Be confident and never let people know that you may have no idea what you are doing! Always have a smile on your face.
Hopefully these tips give you a few ideas to get your business off the ground. If I could rewind three years back, I definitely would have done a few things different. But with hard work, I am happy at where I am right now. I wish the best for you!


Online Printing Service - For Quality Output In Quick Time

Printers have been using the traditional offset printing for catalog and magazine production needs. Professional printing service has come a long way since then, with online printing service becoming increasingly popular. However, for exclusive needs, specific printing technology based on quality and economic considerations should be chosen. Therefore, it makes sense to discover the difference between the two main types of printing processes that are in vogue today.

Offset Printing
The traditional method of offset printing is called lithography. Here the image to be printed is engraved on a flat plate made of stone, then inked and put in contact with a sheet of paper. The modern offset press uses the same technology, however with a difference. The image instead of being transferred directly to paper is now first offset to a rubber blanket before being finally offset to paper. Offset printing generally uses CMYK and Pantone spot color. CMYK stands for four-color (Cyan, Magenta, Yellow and Key black) process, that is the standard process to reproduce images and texts in full color. Pantone is a propriety color space owned by a company headquartered in Carlstadt, New Jersey, USA.

Offset printing is cost effective for producing high quality results specifically for long print runs. As an example, a single A4 page would require a minimum of 1000 prints via offset to be cost effective. The other advantages are image quality, reproduction speed and reducing cost per image as the print run increases. In fact, offset printing suits best when the requirement is for more than 5000 copies and when the graphic contains fine lines, photographs, screens and tints.

Digital Printing
Digital printing is a high-speed laser process that uses a single source of concentrated light to expose an image on to a photosensitive material. Digital printing uses both CMYK and RGB. Online printing service or what is called as print on demand (POD) uses digital printing for its clientele. It has a faster turnaround time and is best suited for small printing jobs.

The internet wave has brought on an online printing revolution. Let us look at the advantages that an online printing service provides as compared to the traditional printing options.

* First and foremost the online companies offer more competitive prices than the traditional offset printers. This is true across all types of printing requirements such as post cards, business cards, or brochures. The main reason being, an online printing service can do business without the usual infrastructure such as printers, a rented space and human resource.

* It is convenient for a client to hire an online printing service. Hundreds of business cards or brochures can be ordered from the comfort of one's own office or home. If the final design is ready, all one has to do is upload the file and transmit it to the professional printing service. Online printers providing user friendly assistance are available for those who need design assistance.

Lately, customers have been having some apprehensions regarding hiring an online service. These pertain to receiving one-to-one assistance, getting custom-made output and timely delivery. Such issues may have been relevant in the past, but today keen competition has plugged in all these issues with good online printing service providing the best satisfaction the printing business can offer.


Business Internet Banking - A Fundamental Requirement For Your Business

In this internet era when everything can be done online, banking is no exception to it. In fact, it is the one sector that has made remarkable advancement in this area. Now you can do anything and everything with your online event from anywhere and at anytime. You have 24×7 access of your bank account. The advantages of internet banking for personal as well as business requirements are obvious. Business internet banking is a fundamental requirement to start, grow, and manage your business. It is very crucial to offer internet banking services to your clients as it adds to their convenience. If you're still thinking on shifting to online business banking, it's high time that you just join the tide.

In today's competitive times, getting the right business internet banking services plays a crucial role in your business success. If you're a small business owner, looking for a bank, financial institution, or credit union partner can sometimes be very frustrating. For small business owners, it is quite difficult to find a bank that can finance your operations as and when you need. Locating in a small town or far-flung area simply adds insult to the injury. In such a scenario, online business banking services can actually solve your problem and help you in getting required finance to grow and manage your business.

Why to Set Up a Business Bank Account?
Setting up a business bank account is the first and foremost requirement of small business banking. Using a personal bank account has its own disadvantages, as it does not help run the business as a business. It may reduce your expenses, bank fees, and efforts, but mixing personal and small business banking is certainly not a good idea. This may create many problems for your business in the long run.

If you're using your personal bank account for business transactions, it would be very difficult to convince financial institutions that you're actually running a serious business. Banks, financial institutions, or government may think that you're running a hobby business and that too on a part-time basis. This is one of the biggest disadvantages of not setting up a business bank account and using personal account for executing business transactions.

Starting a new business is risky. Most people start it on a part-time basis and use personal bank accounts for making transactions. Later on, when they take over full time, then also they find it safe to transact from personal accounts which is not good. At the times, when you need to declare your income and expenses from the business, personal transactions cannot be shown. Here is when you get trapped. Accurate records can be shown only when you have a business bank account. If you don't have one, get ready to experience tax-time nightmares.

Importance of Business Internet Banking
Once you've set up your business bank account, it is wise to avail internet banking services. Business internet banking is a good option for those who have to make frequent transactions. Visiting a nearby bank again and again is not practically feasible. Along with this, having an online business account is beneficial as you can easily get loans from banks to manage your business as and when you want. It is easy to receive funds online than to actually cashing a check or draft. Even if setting up an account and availing online banking services takes time, have patience. It will simplify your business records as well as your life.


FoIP for Business

Businesses of all sizes are actively migrating their communication platforms from traditional networks to IP based solutions. In fact, Fax over IP or FoIP is expected to exceed $340 Million dollars by the end of 2011. So what is driving this movement?

There are several good reasons why firms should migrate fax to the IP network.

First and foremost are the economic reasons. One of the major advantages of a converged network is the ability to make voice and fax calls free of the public switched telephone network, or PSTN. If you can eliminate the entire long distance charge or a large part of it, you are saving real dollars. Second, you can reduce the maintenance costs of the PBX because router ports are cheaper to maintain than PBX ports. Third, as companies merge their voice and data networks, Fax is one area that is overlooked or forgotten. But, the marginal cost associated with fax on an IP network will grow. What do we mean by marginal cost?

Specifically when a company decides to merge their voice and data network

s, they often fail to consider fax. This requires some type of retrofitting of stand-alone fax machines and multi-function devices to reside on an IP network. Additional equipment needs to be purchased but worse, is the protocol used by these analog devices is often G.711, a voice protocol.

Traditional fax transmits using T.30. This doesn't

work over an IP network. FoIP requires T.38. If the consolidated voice and data network wasn't designed to include T.38 fax transmissions, then you are going to pay the price. So, the marginal cost, or the cost to retrofit fax into the new IP network increases if you don't design for fax up front.

By consolidating voice and data onto a single network, companies are saving money on infrastructure, personnel and training costs, reducing long distance charges and lowering PBX maintenance costs.

The second key reason firms are migrating to FoIP is to reap savings related to disaster recovery. The disaster recovery cost savings are actually a benefit of virtualization, not FoIP per se. However, virtualization of fax servers is only possible by implementing FoIP. Traditionally, users have had to maintain two completely independent sets of hardware in order to insure business continuity. In comparison, a single virtual machine can be duplicated in a disaster recovery facility through the use of snapshots and SAN replication.

Finally, compliance is a primary driver to FoIP. Today, stand alone fax machines and most multifunction devices aren't on the IP network. Employees can send and receive faxes without any audit trail or adherence to regulations like HIPAA, SEC Rule 17a or Sarbanes Oxley. A network fax server allows people to send and receive faxes from their desktop, from within their mail client and by integrating the MFP into the fax system. So, I can walk up to the MFP, scan a paper document and either fax it from there by accessing the fax server's phone book or go back to my desk and add other documents to the fax and send it all together. All of this is logged by the fax server. On the inbound side, faxes can be automatically routed to a person or to a department without anyone else seeing the contents. We can also automatically route faxes into a document management system which increases rules based compliance. Of course, we can do this today with our fax software but the ability to use FoIP by our customer's increases compliance by employees in remote branch offices because they are all using the same fax resource using the same standards and rules.

The opportunity to further optimize your firm's infrastructure can be enabled and enhanced by a FoIP migration. Whether you seek cost savings, enhanced workflow or adherence to compliance, FoIP is one solution that business small and large should embrace.


3D Technology for Business

The surge in 3D technology over the past few years has not only affected consumers but also businesses too.

Obviously the main business sector that has benefited from it is the entertainment industry. Cinemas have experienced a surge in customers since the release of 3D films such as Avatar and Toy Story 3. These films really set a trend and now more and more movies are being shot and screened in 3D. The world of cinema has been largely unchanged for decades and it really needed this injection of fresh 3D magic to start pulling audiences back in.

Once this cinema revolution took off it naturally progressed into the home. People wanted to experience 3D on a daily basis with their favourite films and programs. This has hugely benefited electronics companies who have met this demand with numerous 3D TVs, 3D glasses, 3D Movies, Blu-Ray, 3D computer games, consoles and so much more.

So 3D has positively impacted these businesses but can it impact yours? 3D technology is still in its infant stages really. 3D presentation equipment is one of the most obvious ways in which traditional businesses could utilise this technology. This means that there could be interactive pie charts, graphs and slides that could be used in sales meetings, marketing meetings and staff training. It is a much more engaging way of presenting information than traditional 2D slides.

It is also thought that there will be a move towards 3D websites. This would be very engaging for the visitor and make browsing through your videos, products and company information much more exciting. The use of 3D websites will also revolutionise the way publishers advertise and the higher level of engagement would make these ads far more lucrative. While 3D websites are a few years off yet, the possibilities are huge - 3D Facebook anyone?

The areas of design and engineering will also benefit greatly from 3D technology. They could use 3D Images and holograms as part of the engineering process; it would be a new sort of prototype building.

3D technology is advancing rapidly and there is no doubt that it will sneak in to every corner of our lives sooner or later. 3D TVs will become the norm, Blu-ray will replace DVDs, and Businesses will have 3D websites and offer 3D catalogues! The sooner you can start embracing this technology, as both a homeowner and business owner, the better it will be for you in the long run.

While the 3D applications for businesses aren't quite here yet - the domestic market is booming! Get your hands on the best 3d tv and start enjoying this great technology!



Strategy Marketing for Internet Service Providers

An Internet service provider (ISP) provides access to the Internet for its customers in exchange for a monthly or annual fee. Customers receive a username and password for logging onto the Internet as well as several, often customizable, email accounts. Business customers enjoy faster access speeds, higher security and more email accounts than residential customers. When considering starting an ISP, you should have a well-thought out business plan in place and a robust marketing strategy.
  • Join the Chamber of Commerce
Join your local chamber of commerce and get to know other business owners in your area. Attend social and networking events sponsored by the chamber and offer service discounts to fellow members. People like to meet those with whom they might do business in person. Encouraging customers to meet with you as the actual owner of a local ISP can help you gain a local edge over some national, well-known providers.
  • Hold Free Courses or Seminars
Hold free classes or seminars at your business for those interested in learning more about technology. Some classes be geared towards residential customers while others could address the specific needs of business customers. Teach about virus protection, spam filters, firewalls, and spyware detection and removal through seminars or mini-classes. Participants will notice your expertise in the field, which builds trust and respect. This relationship-building exercise may cause attendees to recommend your service to others and use it themselves.
  • Referral Program
Send current subscribers a bi-monthly or monthly newsletter featuring referral and bonus program details. Offer one month of free service to customers who refer someone new to your business. You can vary the rules as necessary. For example, to receive the free month, the customer must refer someone who signs a six-month or one-year contract. Design the program with a tiered structure wherein if a customer refers 10 or more new subscribers in an allotted time frame, he receives six months of free service. Even if only one customer accomplishes this task, the new business generated will be well worth giving away six months of free service.
  • Partner with Computer Clubs
Partner up with computer clubs at local community colleges and universities. Offer to help them with projects and teach them about emerging technologies. Give tours to elementary schools and high schools with information technology departments. Show the students how you keep clients' data and computers secure, how to speed up connections, the difference between business class and residential class subscriptions, etc.